Marketing // Posts tagged as "Marketing"
Most Users Are Blind To Advertising
Jakob Nielsen reports in his AlertBox entry that most users are essentially blind to ad banners. If they’re looking for a snippet of information on a page or are engrossed in content, they won’t be distracted by the ads on the side.
Most Users Do Not Scroll
Jakob Nielsen’s study on how much users scroll (in Prioritizing Web Usability) revealed that only 23% of visitors scroll on their first visit to a website. This means that 77% of visitors won’t scroll; they’ll just view the content above the fold (i.e. the area of the page that is visible on the screen without scrolling down). What’s...
Users Focus On Faces
People instinctively notice other people right away when they come into view. On Web pages, we tend to focus on people’s faces and eyes, which gives marketers a good technique for attracting attention. But our attraction to people’s faces and eyes is only the beginning; it turns out we actually glance in the direction the...
Keyword Thought Process
Let’s imagine for a minute that you (or, your customer) are an online hardware retailer that sells Laptops. I on the other hand, am your average zombie prospect – browsing the web rather mindlessly, searching for a Laptop. Can you tell the difference in my thought process when I type following different keywords?
Categories
Degrama is the real deal. They are fast and do a very good job. Rates are better than competitive and the experience has been top notch.
Daniel Hirschkorn
Director, WCIS
Recent Posts
-
Introduction to HTML 5 If you want to know what's new in HTML 5 ... -
Avoid A Reactionary Workflow Congrats, you are reading this because you are constantly blasted ... -
Teacher Training Center Teacher Training Center (TTC) required our expert search engine optimization ... -
Website Architecture Every website requires users to "live" inside that experience for ...