Degrama - Online Superstars » Faces http://www.degrama.com Fri, 21 Jan 2011 17:51:41 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Users Focus On Faceshttp://www.degrama.com/design/users-focus-on-faces/ http://www.degrama.com/design/users-focus-on-faces/#comments Thu, 24 Sep 2009 21:30:01 +0000 Degrama http://degrama.com/?p=54 People instinctively notice other people right away when they come into view. On Web pages, we tend to focus on people’s faces and eyes, which gives marketers a good technique for attracting attention. But our attraction to people’s faces and eyes is only the beginning; it turns out we actually glance in the direction the person in the image is looking in.

eye tracking
Eye-tracking heat map of a baby looking directly at us, from the UsableWorld study.

eye tracking
And now the baby is looking at the content. Notice the increase in people looking at the headline and text.

Here’s an eye-tracking study that demonstrates this. We’re instinctively drawn to faces, but if that face is looking somewhere other than at us, we’ll also look in that direction. Take advantage of this phenomenon by drawing your users’ attention to the most important parts of your page or ad.

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