However, what most people want to see is how SEOPressor can help them with their SEO. Here are some points that elucidate that difference:-

1. SEOPressor is a tool designed exclusively for WordPress websites. It analyzes various aspects of on-page optimization and lets the webmaster know a very true picture of the website. SEOPressor tells webmasters about the exact standing of their keywords, for instance. It tells people how their keywords are getting ranked and whether they should format them in any way (make bold, italicize or underline) to improve their viability. The software also tells about the worth of the images used on the website and the H1, H2 or H3 formats used in titles. In this way, SEOPressor keeps a keen eye on the little things that matter much with WordPress websites.

2. Unlike other tools, SEOPressor doesn’t just tell about the SEO problems of a website. It also gives good suggestions on what needs to be done. These include suggestions on how keywords and their formatting can be tweaked, how tags should be ideally added to images and so on.

3. SEOPressor also continuously tells webmasters on how their website is performing at the SEO level. An instant SEO score can be obtained which helps people know what they must do in order to improve the prospects of their website. SEOPress can also test and rate each post that is added to the website, which helps webmasters know the true value of any additions that they make to their websites, almost on an instantaneous basis.

4. The other great thing about SEOPress is that it has a highly successful and experienced developer behind it. This developer is none other than Daniel Tan, an SEO enthusiast, who is quite active on the Warrior Forum. He is a keen observer of the way websites work with search engines and has carved a credible name for himself with his previous products such as Backlink Syndication System and Rank Mover, both SEO products.

5. However, the real USP of SEOPress lies in the secret algorithm that it uses. This secret algorithm helps correlate SEOPress with the way Google ranks pages, thus ensuring that your website can rank extremely well in Google. The users of the product are quite hopeful that SEOPress will be termed as a mandatory plug-in for WordPress shortly.

How do you make decisions? If you’re like most people, you’ll probably answer that you pride yourself on weighing the pros and cons of a situation carefully and then make a decision based on logic. You know that other people have weak personalities and are easily swayed by their emotions, but this rarely happens to you.

You’ve just experienced the fundamental attribution error — the tendency to believe that other people’s behaviour is due to their personality (“Josh is late because he’s a disorganised person”) whereas our behaviour is due to external circumstances (“I’m late because the directions were useless”).

Cognitive biases like these play a significant role in the way we make decisions so it’s not surprising that people are now examining these biases to see how to exploit them in the design of web sites. I’m going to use the term ‘persuasion architects’ to describe designers who knowingly use these techniques to influence the behaviour of users. (Many skilled designers already use some of these psychological techniques intuitively — but they wouldn’t be able to articulate why they have made a particular design choice. The difference between these designers and persuasion architects is that persuasion architects use these techniques intentionally).

There are 7 main weapons of influence in the persuasion architect’s arsenal:

• Reciprocation
• Commitment
• Social Proof
• Authority
• Scarcity
• Framing
• Salience

How do persuasion architects apply these principles to influence our behaviour on the web?

Reciprocation

“I like to return favours.”

This principle tells us that if we feel we have been done a favour, we will want to return it. If somebody gives you a gift, invites you to a party or does you a good turn, you feel obliged to do the same at some future date.

Persuasion architects are not shy of asking for the favour that you ‘owe’ them. (By the way, if you’ve enjoyed this article, please leave a comment!).

Commitment

“I like to do what I say.”

This principle tells us that we like to believe that our behaviour is consistent with our beliefs. Once you take a stand on something that is visible to other people, you suddenly feel a drive to maintain that point of view to appear reliable and constant.

Persuasion architects apply this principle by asking for a relatively minor, but visible, commitment from you. They know that if they can get you to act in a particular way, you’ll soon start believing it. For example, an organisation may ask you to ‘Like’ one of their products on Facebook to watch a video or get access to particular content. Once this appears in your NewsFeed, you have made a public commitment to the product and feel more inclined to support it.

Social Proof

“I go with the flow.”

This principle tells us that we like to observe other people’s behaviour to judge what’s normal, and then we copy it.

For example, researchers at Columbia University set up a web site that asked people to listen to, rate and download songs by unsigned bands. Some people just saw the names of the songs and bands, while others — the “social influence” group — also saw how many times the songs had been downloaded by other people.

Even more surprisingly, when they ran the experiment again, the particular songs that became “hits” were different, showing that social influence didn’t just make the hits bigger but also made them more unpredictable.

Authority

“I’m more likely to act on information if it’s communicated by an expert.”

This principle is about influencing behaviour through credibility. People are more likely to take action if the message comes from a credible and authoritative source. That’s why you’ll hear people name dropping and it’s also what drives retweets on Twitter.

Persuasion architects exploit this principle by providing glowing testimonials on their web site. If it’s an e-commerce site they will have highly visible icons showing the site is secure and can be trusted. If the site includes a forum, they’ll give people the opportunity to rate their peers: for example, some web forums (like Yahoo! Answers) let users vote up (or down) answers to posted questions. The top ranked answer is then perceived to be the most authoritative.

Scarcity

“If it’s running out, I want it.”

This principle tells us that people are more likely to want something if they think it is available only for a limited time or if it is in short supply. Intriguingly, this isn’t just about the fear of missing out (a kind of reverse social proof). Scarcity actually makes stuff appear more valuable. For example, psychologists have shown that if you give people a chocolate biscuit from a jar, they rate the biscuit as more enjoyable if it comes from a jar with just 2 biscuits than from a jar with 10.

Related to this is the ‘closing down’ sale. One of the artists at my friend’s art co-op recently decided to quit the co-op and announced this with a sign in-store. She had a big rush on sales of her art. Then she decided not to quit after all. So pretending to go out of business might be a ploy!

Framing

“I’m strongly influenced by the way prices are framed.”

This principle acknowledges that people aren’t very good at estimating the absolute value of what they are buying. People make comparisons, either against the alternatives you show them or some external benchmark.

One example is the way a restaurant uses an “anchor” dish on its menu: this is an overpriced dish whose sole aim is to make everything else near it look like a relative bargain. Another example is the Goldilocks effect where you provide users with three alternative choices. However, two of the choices are decoys: one is an overpriced, gold plated version of your product; another is a barely functional base version. The third choice — the one you want people to choose — sits midway between the other two and so feels “just right.”

Salience

“My attention is drawn to what’s relevant to me right now.”

This principle tells us that people are more likely to pay attention to elements in your user interface that are novel (such as a coloured ‘submit’ button) and that are relevant to where they are in their task. For example, there are specific times during a purchase when shoppers are more likely to investigate a promotion or a special offer. By identifying these seducible moments you’ll learn when to offer a customer an accessory for a product they have bought.

“If your budget allows for it, get an SEO company or a consultant to do a quick audit of your site,” Prindle advises. “There are always optimizations to be made, and you should always be looking at ways to improve your search ranking.” Additionally, if you are a new company, you should consider buying sponsored link placements through popular search engines. “It’s a good way to attract new users right out of the gates,” he says.

Have questions? We have answers…

The implication of this is not only that users will avoid ads but that they’ll avoid anything that lookslike an ad, even if it’s not an ad. Some heavily styled navigation items may look like banners, so be careful with these elements.

The square banners on the left sidebar of FlashDen are actually not ads: they’re content links. They do look uncomfortably close to ad banners and so may be overlooked by some users.

That said, ads that look like content will get people looking and clicking. This may generate more ad revenue but comes at the cost of your users’ trust, as they click on things they thought were genuine content. Before you go down that path, consider the trade-off: short-term revenue versus long-term trust.

1. Laptops
2. Intel Core 2 Duo Laptops
3. Latitude XT2

No – That’s not the right answer! Think again… harder… focus… Okay… I’ll give it to you.

These keywords represent where in the sales funnel where I am at the moment. The keywords like “Laptops” , “Dentist” , “Carper Cleaner”, “Web Designer”, “SEO Company” tells me that the people searching for these are in “Browse” mode. They don’t know specifically what you they want. As a marketer, if you focus too much time and attention on them, you will end up wasting a lot of money because they are mostly non-buyers. I would term them as ‘Suspects‘ and not ‘Prospects‘

On the other hand, keywords like “Intel Core 2 Duo Laptops”, “Photoshop Web designer”, “SEO Company London” represents a just ripe audience. The people putting these keywords in the search engine are in “Compare” mode.

They have a slightly better defined idea about what they need and this means they have given more thought to it and hence they are more serious. I would term them as ‘Prospects‘ and not ‘Buyers‘.

In most industries, you will find yourself working with these bunches of keywords and this is where you should focus your time, money and energy. Heck, I would even suggest, your website should only serve people who know what they want but are in ‘Compare‘ mode. Sell them on why you are better.

Finally, keywords like “Latitude XT2″ or anything else with brand name, part numbers, price or narrow geographic location represents a “buy” audience.
They are “Buyers” because they know what they are looking for. It’s low hanging fruit and if you find yourself lucky to get keywords like “Latitude XT2 Repair East London” – by all means pounce on it. Typically, you won’t find a lot of these keywords very easily and when you do, it’s prudent to run specific PPC campaigns and build specific landing pages for each such keyword.

Take a look at your keywords now. Can you identify the “Browse”, “Compare” and “Buy” keywords?