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Marketing  // Browsing posts in Marketing

SEOPressor—What’s New in This Optimization Tool?

SEOPressor—What’s New in This Optimization Tool?

It is quite justified to be apprehensive about new products that are billed as search engine optimization tools, mainly because there are so many of them out there, each of them claiming to be the best gift to the Internet marketing world. That is why there are a lot of people who are skeptical about...

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Persuasion Architects in Design

Persuasion Architects in Design

Persuasion Triggers in Web Design see how to exploit them in the design of websites. How do you make decisions? If you’re like most people, you’ll probably answer that you pride yourself on weighing the pros and cons of a situation carefully and then make a decision based on logic. You know that other people...

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Don’t Underestimate SEO

Don’t Underestimate SEO

According to Prindle, if you’re site is not search-engine optimized, you’re basically cutting off almost all possibility for organic traffic or chance encounters with your brand. If you let your idea ultimately guide the technology solution, that’s a start, but you’ll want to make sure it works well with leading search engines, including Google, Yahoo, and Bing. At...

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Most Users Are Blind To Advertising

Most Users Are Blind To Advertising

Jakob Nielsen reports in his AlertBox entry that most users are essentially blind to ad banners. If they’re looking for a snippet of information on a page or are engrossed in content, they won’t be distracted by the ads on the side.

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Keyword Thought Process

Keyword Thought Process

Let’s imagine for a minute that you (or, your customer) are an online hardware retailer that sells Laptops. I on the other hand, am your average zombie prospect – browsing the web rather mindlessly, searching for a Laptop. Can you tell the difference in my thought process when I type following different keywords?

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