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Make It Clear to Visitors What Business You Are In

Make It Clear to Visitors What Business You Are In

Since you only have a few seconds to engage your visitors and keep them on your site, it’s important that your value proposition and intent be clear the instant customers hit your homepage, says Grant. Great visual design, animation, and pretty pictures can always enhance a website, but you need to take your business’s message...

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$150,000 Customer Service

$150,000 Customer Service

“Why would you pay an engineer $150,000 to answer phones when you could pay someone in Arizona $8 an hour?” If you make the engineers answer e-mails and phone calls from the customers, the second or third time they get the same question, they’ll actually stop what they’re doing and fix the code. Then we...

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